Most industrial designers focus on a particular type of product such as household goods, cars, consumer electronics, medical equipment, toys, or furniture. When developing a new product or modifying an existing product, the industrial designer needs to consider the product function, current customer tastes, and the client's requirements. They should conduct market research to learn about the product user and the context in which the product is used. They should meet with their clients to discuss specifications on size, shape, colour, weight, safety, materials, and cost. Industrial designers usually work within a team, so they also need to discuss their concepts with the company's creative director, the marketing team, and other members of the product design team.